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<br /> ISSUE FOUR 2018 EDITOR'S FORUM END GAME<br /> NADA chairman's tells of How to sell to<br /> three `false narratives,' PAGE 4 Generation Z, PAGE 20<br /> dealer business<br /> WARDS<br /> F&I 150<br /> RANKING<br /> The Human Side of<br /> DEALERSHIP<br /> TECHNOLOGY<br /> How predictive analytics is changing the way vehicles are sold<br /> ă<br /> d<br /> a<br /> n<br /> ă<br /> ci<br /> i<br /> –<br /> r af<br /> a<br /> c<br /> r<br /> e<br /> łk<br /> K<br /> y<br /> n<br /> n<br /> a<br /> D<br /> From<br /> retail,<br /> ăols<br /> to lease<br /> at<br /> , to F&I, we’ve got the<br /> i ll your dealership .<br /> t<br /> t<br /> h<br /> f<br /> s<br /> need<br /> t<br /> a<br /> We know when you’re a dealer,<br /> the best cars are cars sold.<a title="Issue Four 2018 page 1" href="https://secure.viewer.zmags.com/publication/0dde5226?page=1"> ISSUE FOUR 2018 EDITOR'S </a> <a title="Issue Four 2018 page 2" href="https://secure.viewer.zmags.com/publication/0dde5226?page=2"> ă d a n ă ci i – r af a c r e łk K y n n a </a> <a title="Issue Four 2018 page 3" href="https://secure.viewer.zmags.com/publication/0dde5226?page=3"> dealer business issue four 2018 contents VoL. </a> <a title="Issue Four 2018 page 4" href="https://secure.viewer.zmags.com/publication/0dde5226?page=4"> 4 EDITOR'S FORUM by Steve Finlay NADA C</a> <a title="Issue Four 2018 page 5" href="https://secure.viewer.zmags.com/publication/0dde5226?page=5"> DMS Locking You UP? Liberate Your Dealership. Co</a> <a title="Issue Four 2018 page 6" href="https://secure.viewer.zmags.com/publication/0dde5226?page=6"> EDITOR'S FORUM PHOTO COPYRIGHT © GETTY IMAGES </a> <a title="Issue Four 2018 page 7" href="https://secure.viewer.zmags.com/publication/0dde5226?page=7"> Q&A DEALERS SHoULD Think Like Customers </a> <a title="Issue Four 2018 page 8" href="https://secure.viewer.zmags.com/publication/0dde5226?page=8"> COVER STORY: DEALERSHIP TECHNOLOGY </a> <a title="Issue Four 2018 page 9" href="https://secure.viewer.zmags.com/publication/0dde5226?page=9"> COVER STORY: DEALERSH</a> <a title="Issue Four 2018 page 10" href="https://secure.viewer.zmags.com/publication/0dde5226?page=10"> COVER STORY: DEALERSHIP TECHNOLOGY </a> <a title="Issue Four 2018 page 11" href="https://secure.viewer.zmags.com/publication/0dde5226?page=11"> S P O T L I G H T Presented by WAT</a> <a title="Issue Four 2018 page 12" href="https://secure.viewer.zmags.com/publication/0dde5226?page=12"> COVER STORY: DEALERSHIP TECHNOLOGY </a> <a title="Issue Four 2018 page 13" href="https://secure.viewer.zmags.com/publication/0dde5226?page=13"> COVER STORY: DEALERSH</a> <a title="Issue Four 2018 page 14" href="https://secure.viewer.zmags.com/publication/0dde5226?page=14"> 2018 wardsauto F&I 150 Customers Self-Se</a> <a title="Issue Four 2018 page 15" href="https://secure.viewer.zmags.com/publication/0dde5226?page=15"> 2018 wardsauto F&I 150 Wardsauto F&I 150 l</a> <a title="Issue Four 2018 page 16" href="https://secure.viewer.zmags.com/publication/0dde5226?page=16"> 2018 wardsauto F&I 150 Rank Dealership</a> <a title="Issue Four 2018 page 17" href="https://secure.viewer.zmags.com/publication/0dde5226?page=17"> 2018 wardsauto F&I 150 Rank Dealership</a> <a title="Issue Four 2018 page 18" href="https://secure.viewer.zmags.com/publication/0dde5226?page=18"> 2018 wardsauto F&I 150 Rank Dealership</a> <a title="Issue Four 2018 page 19" href="https://secure.viewer.zmags.com/publication/0dde5226?page=19"> 2018 wardsauto F&I 150 Rank Dealership</a> <a title="Issue Four 2018 page 20" href="https://secure.viewer.zmags.com/publication/0dde5226?page=20"> End gamE by Jennifer Libin How to Sell C</a> <a title="Issue Four 2018 page 21" href="https://secure.viewer.zmags.com/publication/0dde5226?page=21"> </a> <a title="Issue Four 2018 page 22" href="https://secure.viewer.zmags.com/publication/0dde5226?page=22"> Jennifer Libin is sales director </a> <a title="Issue Four 2018 page 23" href="https://secure.viewer.zmags.com/publication/0dde5226?page=23"> SUBSCRIBE TO OUR FREE E-NEWSLETTERS WARDSAUTO DEA</a> <a title="Issue Four 2018 page 24" href="https://secure.viewer.zmags.com/publication/0dde5226?page=24"> When it comes to technology change, is the glass </a>