<br />
SIGNATURE:<br />
How the CEO of Dutch Bros is shepherding America's hottest chain into a new growth era<br />
PLUS:<br />
100 Under 100:<br />
Exciting growth<br />
chains to watch<br />
32 hot markets for<br />
your expansion plans <br />
JULY 2025 How oysters have<br />
NRN.COM become so trendy<br />
<br />
CONTENTS<br />
JULY 2025<br />
“2025 is going to be our breakthrough year.<br />
It’s going to be the year where we sign a ton of franchises.”<br />
EDMOND BARSEGHIAN, founder, Houston <a title="July 2025 page 1" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=1"> SIGNATURE: How the CEO of Dutch Bros is shepherd</a>
<a title="July 2025 page 2" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=2"> </a>
<a title="July 2025 page 3" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=3"> CONTENTS JULY 2025 </a>
<a title="July 2025 page 4" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=4"> </a>
<a title="July 2025 page 5" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=5"> Patented Handi-Stax® Technology Delivers the Perf</a>
<a title="July 2025 page 6" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=6"> THE ONE AND ONLY DOLE SOFT SERVE®! VEGAN � DAI</a>
<a title="July 2025 page 7" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=7"> FIRST COURSE Chill vibes only Dutch Bros is irr</a>
<a title="July 2025 page 8" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=8"> THE BEST PARTS OF A BAKED POTAT</a>
<a title="July 2025 page 9" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=9"> THE ROUNDUPNews, trends, and data from the Nation</a>
<a title="July 2025 page 10" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=10"> W˘ ˛op˘ you Burn Bri°˛t in your .utur˘ car˘˘rs wi</a>
<a title="July 2025 page 11" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=11"> THE ROUNDUPNews, trends, and data from the Nation</a>
<a title="July 2025 page 12" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=12"> THE ROUNDUP MENU TRACKER The latest menu addition</a>
<a title="July 2025 page 13" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=13"> </a>
<a title="July 2025 page 14" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=14"> THE ROUNDUP TOLD & OVERHEARD I think of season</a>
<a title="July 2025 page 15" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=15"> Where Fresh Sells Join a $1.2M AUV Franchise in t</a>
<a title="July 2025 page 16" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=16"> THE ROUNDUP BY THE NUMBERS The latest restau</a>
<a title="July 2025 page 17" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=17"> Taste Success with the #1 HOT DOG franchise Why</a>
<a title="July 2025 page 18" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=18"> </a>
<a title="July 2025 page 19" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=19"> SEGMENTS A closer look at the McDona</a>
<a title="July 2025 page 20" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=20"> SEGMENTS Yum China is testing an AI assistant fo</a>
<a title="July 2025 page 21" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=21"> customers to pay digitally in 2015, followed by t</a>
<a title="July 2025 page 22" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=22"> 5.6X LESS 2.5X LESS 30% LESS WAT</a>
<a title="July 2025 page 23" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=23"> Keep your business clean and running smoothly</a>
<a title="July 2025 page 24" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=24"> TOP 500 Meet the 100 fastest-gro</a>
<a title="July 2025 page 25" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=25"> HOUSTON TX HOT CHICKEN RACES TO THE TOP OF THE HO</a>
<a title="July 2025 page 26" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=26"> TOP 500 Restaurant Group in 2021, specializ</a>
<a title="July 2025 page 27" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=27"> Celebrity chef Guy Fieri founded this chicken-ten</a>
<a title="July 2025 page 28" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=28"> </a>
<a title="July 2025 page 29" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=29"> TOP 500 SIXTY VINES HQ: Plano, Texa</a>
<a title="July 2025 page 30" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=30"> TOP 500 of La La Land Kind Cafe is Francois</a>
<a title="July 2025 page 31" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=31"> SIMPLY BETTER SAUSAGE </a>
<a title="July 2025 page 32" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=32"> TOP 500 chicken and lamb over rice, sand- w</a>
<a title="July 2025 page 33" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=33"> </a>
<a title="July 2025 page 34" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=34"> TOP 500 Texas Roadhouse and Bubba’s 33, are</a>
<a title="July 2025 page 35" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=35"> OCTOBER 15-17, 2025 OMNI NASHVILLE HOTEL NASHVILL</a>
<a title="July 2025 page 36" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=36"> TOP 500 NICK THE GREEK’S GROWTH COMES FROM A ‘L</a>
<a title="July 2025 page 37" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=37"> Short on labor? 09090 Criűpy Buffalň Cauliflňwer </a>
<a title="July 2025 page 38" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=38"> TOP 500 The menu includes döner wraps and b</a>
<a title="July 2025 page 39" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=39"> New Texas Pete® Habanero Buffalo ing W Sauc</a>
<a title="July 2025 page 40" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=40"> TOP 500 the first time in 2024, Atomic Wings</a>
<a title="July 2025 page 41" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=41"> NOVEMBER 17-19 2025 BARCELONA, SPAIN The l</a>
<a title="July 2025 page 42" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=42"> TOP 500 ABBOTT’S FROZEN CUSTARD HQ</a>
<a title="July 2025 page 43" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=43"> </a>
<a title="July 2025 page 44" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=44"> TOP 500 deal with Walmart to expand its pre</a>
<a title="July 2025 page 45" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=45"> SĆmmer is for Maximizing YoĆr Potential We’re hel</a>
<a title="July 2025 page 46" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=46"> ADVERTORIAL Sponsored by Oil Solutions Group S</a>
<a title="July 2025 page 47" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=47"> Best Oil. Filter. Experience. </a>
<a title="July 2025 page 48" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=48"> CHRISTINE BARONE, DUTCH BROS CEO The chief execut</a>
<a title="July 2025 page 49" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=49"> Dutch Bros has been around since 1992, but many A</a>
<a title="July 2025 page 50" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=50"> </a>
<a title="July 2025 page 51" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=51"> operator who has been with us an average of seven</a>
<a title="July 2025 page 52" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=52"> many years to go. But what I hope for Dutch Bros </a>
<a title="July 2025 page 53" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=53"> </a>
<a title="July 2025 page 54" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=54"> SEPTEMBER 14-16 2025 GAYLORD PALMS, KISSIMMEE, FL</a>
<a title="July 2025 page 55" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=55"> FEATURE HOT MARKETS TO WATCH Looking to expand </a>
<a title="July 2025 page 56" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=56"> FEATURE SOUTH 37.1% of all U.S. restaurants are</a>
<a title="July 2025 page 57" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=57"> Restaurant CEOs Unite to Help End Summer Hunger f</a>
<a title="July 2025 page 58" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=58"> FRANCHISE OPPORTUNITY UNIQUE MENU. </a>
<a title="July 2025 page 59" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=59"> FOOD & BEVERAGE Oysters grow in popularity, hit</a>
<a title="July 2025 page 60" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=60"> FOOD & BEVERAGE steeped in Champagne vinegar </a>
<a title="July 2025 page 61" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=61"> HILTON TAMPA DOWNTOWN | TAMPA, FL Sponsor</a>
<a title="July 2025 page 62" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=62"> Just Released! Inform your strategy with the Tec</a>
<a title="July 2025 page 63" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=63"> SPECIAL ADVERTISING SECTION PRODUCT SHOWCASE </a>
<a title="July 2025 page 64" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=64"> SPECIAL ADVERTISING SECTION FOODSERVICE MA</a>
<a title="July 2025 page 65" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=65"> REDUCE YOUR CREDIT CARD PROCESSING FEES SAVE MON</a>
<a title="July 2025 page 66" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=66"> EXTRA SERVING Joel Reynders discusses brunch and</a>
<a title="July 2025 page 67" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=67"> PROVOLONE BelGioioso Sliced Provolone delivers </a>
<a title="July 2025 page 68" href="https://secure.viewer.zmags.com/publication/0bf6a969?page=68"> </a>