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<br /> Unlock the<br /> Value of WHR<br /> Program delivers real,<br /> measurable results<br /> Support JBBA Nationals<br /> BBU Convention<br /> Planning Underway<br /> We want to extend our gratitude and appreciation to all that<br /> participated, purchased, helped and attended our event this<br /> year. You help to make this such a memorable time.<br /> We wish each of you great success in the future!<br /> Sincerely, Collier Farms<br /> 2026<br /> SALE<br /> 2 The Beefmaster Cowman / May 2026<br /> May 2026 / The Beefmaster Cowman 3<br /> Volume 48, Number 5 May 2026<br /> Unlocking the Full<br /> Value of WHR<br /> Whole Herd Reporting is a<br /> profit-driving, decision-making<br /> framework that has tremendous<br /> impact on an operation’s<br /> success.................................................18<br /> Register for the BBU Convent<a title="May2026TBC page 1" href="https://secure.viewer.zmags.com/publication/09fb2be7?page=1"> Unlock the Value of WHR Program delivers real, me</a> <a title="May2026TBC page 2" href="https://secure.viewer.zmags.com/publication/09fb2be7?page=2"> We want to extend our gratitude and appreciation </a> <a title="May2026TBC page 3" href="https://secure.viewer.zmags.com/publication/09fb2be7?page=3"> May 2026 / The Beefmaster Cowman 3</a> <a title="May2026TBC page 4" href="https://secure.viewer.zmags.com/publication/09fb2be7?page=4"> Volume 48, Number 5 </a> <a title="May2026TBC page 5" href="https://secure.viewer.zmags.com/publication/09fb2be7?page=5"> May 2026 / The Beefmaster Cowman 5</a> <a title="May2026TBC page 6" href="https://secure.viewer.zmags.com/publication/09fb2be7?page=6"> 6 The Beefmaster Cowman / May 2026</a> <a title="May2026TBC page 7" href="https://secure.viewer.zmags.com/publication/09fb2be7?page=7"> May 2026 / The Beefmaster Cowman 7</a> <a title="May2026TBC page 8" href="https://secure.viewer.zmags.com/publication/09fb2be7?page=8"> Board of Directors PO Box 3790 • Bryan, TX 7780</a> <a title="May2026TBC page 9" href="https://secure.viewer.zmags.com/publication/09fb2be7?page=9"> May 2026 / The Beefmaster Cowman 9</a> <a title="May2026TBC page 10" href="https://secure.viewer.zmags.com/publication/09fb2be7?page=10"> From The President’s Desk Beefmaster Attitude is</a> <a title="May2026TBC page 11" href="https://secure.viewer.zmags.com/publication/09fb2be7?page=11"> May 2026 / The Beefmaster Cowman 11</a> <a title="May2026TBC page 12" href="https://secure.viewer.zmags.com/publication/09fb2be7?page=12"> Beefmaster Business Strength Built by Member Eff</a> <a title="May2026TBC page 13" href="https://secure.viewer.zmags.com/publication/09fb2be7?page=13"> May 2026 / The Beefmaster Cowman 13</a> <a title="May2026TBC page 14" href="https://secure.viewer.zmags.com/publication/09fb2be7?page=14"> Unclassified Old Bull A not too serious visit wi</a> <a title="May2026TBC page 15" href="https://secure.viewer.zmags.com/publication/09fb2be7?page=15"> May 2026 / The Beefmaster Cowman 15</a> <a title="May2026TBC page 16" href="https://secure.viewer.zmags.com/publication/09fb2be7?page=16"> Junior Breeder News Junior Beefmaster Breeders </a> <a title="May2026TBC page 17" href="https://secure.viewer.zmags.com/publication/09fb2be7?page=17"> P& WER P WER PERFORMANCE SCHED</a> <a title="May2026TBC page 18" href="https://secure.viewer.zmags.com/publication/09fb2be7?page=18"> Unlocking the Full Value of WHR A Deeper Look for</a> <a title="May2026TBC page 19" href="https://secure.viewer.zmags.com/publication/09fb2be7?page=19"> Lower Production Costs with </a> <a title="May2026TBC page 20" href="https://secure.viewer.zmags.com/publication/09fb2be7?page=20"> 20 The Beefmaster Cowman / May 2026</a> <a title="May2026TBC page 21" href="https://secure.viewer.zmags.com/publication/09fb2be7?page=21"> May 2026 / The Beefmaster Cowman 21</a> <a title="May2026TBC page 22" href="https://secure.viewer.zmags.com/publication/09fb2be7?page=22"> SOUTHERN ALLIANCE Beefmaster Marketing Group Sale</a> <a title="May2026TBC page 23" href="https://secure.viewer.zmags.com/publication/09fb2be7?page=23"> A Father’s Day Celebration! Join us! as we le</a> <a title="May2026TBC page 24" href="https://secure.viewer.zmags.com/publication/09fb2be7?page=24"> 24 The Beefmaster Cowman / May 2026</a> <a title="May2026TBC page 25" href="https://secure.viewer.zmags.com/publication/09fb2be7?page=25"> May 2026 / The Beefmaster Cowman 25</a> <a title="May2026TBC page 26" href="https://secure.viewer.zmags.com/publication/09fb2be7?page=26"> 26 The Beefmaster Cowman / May 2026</a> <a title="May2026TBC page 27" href="https://secure.viewer.zmags.com/publication/09fb2be7?page=27"> James Bond C1157225 EPDs CED 1.40, BW 1.7, WW 36,</a> <a title="May2026TBC page 28" href="https://secure.viewer.zmags.com/publication/09fb2be7?page=28"> Stock Show Season Wraps with More Honors </a> <a title="May2026TBC page 29" href="https://secure.viewer.zmags.com/publication/09fb2be7?page=29"> Sale Reports Emmons Ranch PRoduction salE </a> <a title="May2026TBC page 30" href="https://secure.viewer.zmags.com/publication/09fb2be7?page=30"> LIVESTOCK SERVICES Printing f</a> <a title="May2026TBC page 31" href="https://secure.viewer.zmags.com/publication/09fb2be7?page=31"> ALABAMA Since 1982 Flying </a> <a title="May2026TBC page 32" href="https://secure.viewer.zmags.com/publication/09fb2be7?page=32"> TEXAS FARM & RANCH BEEFMASTERS </a> <a title="May2026TBC page 33" href="https://secure.viewer.zmags.com/publication/09fb2be7?page=33"> TEXAS Bill Carr Hilltop Ranch Beefmasters Where</a> <a title="May2026TBC page 34" href="https://secure.viewer.zmags.com/publication/09fb2be7?page=34"> Beefmaster Calendar EDITOR’S NOTE: Bold face list</a> <a title="May2026TBC page 35" href="https://secure.viewer.zmags.com/publication/09fb2be7?page=35"> BBu news continued from page 8 E</a> <a title="May2026TBC page 36" href="https://secure.viewer.zmags.com/publication/09fb2be7?page=36"> Advertisers’ Index Arrowhead Ranch...............</a> <a title="May2026TBC page 37" href="https://secure.viewer.zmags.com/publication/09fb2be7?page=37"> J&T Farms 12Th annual Produc</a> <a title="May2026TBC page 38" href="https://secure.viewer.zmags.com/publication/09fb2be7?page=38"> BEEFMASTER EDUCATIONAL ENDOWMENT FOUNDATION Att</a> <a title="May2026TBC page 39" href="https://secure.viewer.zmags.com/publication/09fb2be7?page=39"> 3B </a> <a title="May2026TBC page 40" href="https://secure.viewer.zmags.com/publication/09fb2be7?page=40"> </a>