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Zmags
ISSUE TWO 2019 DIGITAL RETAILING
Dealers get personal,
PAGE 18
END GAME
What salespeople
should really do, PAGE 20
dealer business
The
BAD
ONES
How to spot and handle workplace wrongdoers
ot and handle workplace wrongdoers
PHOTO COPYRIGHT © GETTY
Y IMAGES
go from
“car dealer” to
“master purveyor
of automotive
excellence.”
ally.com/dealer
Six words we never want to hear? “It's always been done that
way.” Not on our watch. The industry is changing faster than
ever, and at Ally, we believe that you have to do more than
simply keep up - you have to lead the charge. So we reinvent,
reimagine, and recreate - then do it again. And as the retail
landscape evolves, only one thing will always remain the
ISSUE TWO 2019
go from “car dealer” to “master purveyor of aut
d al r busin ss cont nts ISSUE TWO 2019 V
PHOTO COPYRIGHT © GETTY IMAGES 4 EDITOR'S FORUM
Time to Reassess your DMS Don't Let Fear of Chang
Editors Forum our pas
Our Active Buyers Theirs The dea er ma
Its not one extreme or the other, Cox automoti
“There is a big difference between someone who ta
NEW-AGE MOBILITY an Uber users haile
Providing such experiences is essential to sa
COVER STORY BAD
COVER STORY Car Dealers Learn Right Way to F
COVER STORY Among other things, “there is
impact in developing a culture that doesn't toler
Reynolds and Reynolds touts
COVER STORY How to Deter Dealership Workplac
PROFIT CENTER DIGITAL RETAILING Dealers
SUBSCRIBE TO OUR FREE E-NEWSLETTERS WARDSAUTO DEA
Most productive salespeople seek opportunities
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