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<br /> THE LICENSING INDUSTRY'S THOUGHT LEADER<br /> LICENSEGLOBAL.COM<br /> IP CELEBRATIONS: PEPPA PIG TURNS 20, HELLO KITTY'S 50TH<br /> SEPTEMBER / OCTOBER 2023<br /> INSIDE<br /> 'S<br /> `Miraculous' Universe<br /> The animation brand spans series, film, merchandise and location-based experiences.<br /> The Magic of Harry Potter Kitted Out Making Hits in Music Licensing<br /> Warner Bros. Discovery Fanatics Bravado<br /> WE ARE<br /> a universal lifestyle brand!<br /> The emoji® brand and its iconic icons and characters is one of the best known global brands out there that<br /> delivers adorable fashion, health & beauty product ranges, lifestyle products and fun to the entire family.<br /> The emoji company´s vast IP portfolio contains more than 1000 trademarks and more than 25.000 emoji®<br /> brand Icons & Designs protected by copyright lawRÚHULQJOHJDOFODULW\IRUOLFHQVLQJPHUFKDQGLVLQJ<br /> promotions & events, for entertainment servic<a title="September/October 2023 page 1" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=1"> THE LICENSING INDUSTRY'S THOUGHT LEADER LI</a> <a title="September/October 2023 page 2" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=2"> WE ARE a universal lifestyle brand! Th</a> <a title="September/October 2023 page 3" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=3"> THE LICENSING INDUSTRY'S THOUGHT LEADER LI</a> <a title="September/October 2023 page 4" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=4"> </a> <a title="September/October 2023 page 5" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=5"> Contents SEPTEMOBCE/TROBE20R23 SEPTEMBER / OCTOBE</a> <a title="September/October 2023 page 6" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=6"> About the Issue Hello, London! License Globa</a> <a title="September/October 2023 page 7" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=7"> JOIN THE DUEL! Get on board for the multi-year ce</a> <a title="September/October 2023 page 8" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=8"> MAGAZINE | PODCAST | WEBINARS | INSIGHTS WWW.LI</a> <a title="September/October 2023 page 9" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=9"> GET IN THE GAME! ©Konami Digital Enterta</a> <a title="September/October 2023 page 10" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=10"> Viewpoint BY STEVEN EKSTRACT Hollywood's on St</a> <a title="September/October 2023 page 11" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=11"> </a> <a title="September/October 2023 page 12" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=12"> Guest Editors BY AYSHA KIDWAI Editor's</a> <a title="September/October 2023 page 13" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=13"> Guest Editors BY ALEX SANSON BLE: On Theme How a</a> <a title="September/October 2023 page 14" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=14"> By the Numbers BY BRANDTRENDS Why Brands Should</a> <a title="September/October 2023 page 15" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=15"> storline.com storline_ RƬFLDOVtor ME</a> <a title="September/October 2023 page 16" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=16"> News INSIGHT, DEALS AND MORE A Letter from Lo</a> <a title="September/October 2023 page 17" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=17"> `Gabby's Dollhouse' Gets LEGO Sets Season 8</a> <a title="September/October 2023 page 18" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=18"> © 2023 Viacom International Inc. All Rights Reser</a> <a title="September/October 2023 page 19" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=19"> ©2023 Spin Master Ltd. PAW PATROL and all</a> <a title="September/October 2023 page 20" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=20"> Mojang Studios Plans for `Minecraft's' 15th Anniv</a> <a title="September/October 2023 page 21" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=21"> Popeye x Hush Puppies Footwear Arrives in Chile </a> <a title="September/October 2023 page 22" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=22"> OddFellows Scoop Up Sonic the Hedgehog Ice Cream </a> <a title="September/October 2023 page 23" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=23"> Bayard, Banijay Partner for `Totally Spies!' </a> <a title="September/October 2023 page 24" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=24"> ZAG INSIDE ZAG'S `Miraculous' UNIV</a> <a title="September/October 2023 page 25" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=25"> believing in themselves and understanding that yo</a> <a title="September/October 2023 page 26" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=26"> Top left: “Miraculous” x PUMA Center: “Miraculous</a> <a title="September/October 2023 page 27" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=27"> The first Miraculous console game, “Miraculo</a> <a title="September/October 2023 page 28" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=28"> Warner Bros. Discovery FOLLOWING T</a> <a title="September/October 2023 page 29" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=29"> © 2023 HASBRO</a> <a title="September/October 2023 page 30" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=30"> </a> <a title="September/October 2023 page 31" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=31"> and the likes of OGX for Harry Potter: Magic at P</a> <a title="September/October 2023 page 32" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=32"> Brand Licensing Europe 2023 A H</a> <a title="September/October 2023 page 33" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=33"> free expert advice from suppliers at The Advice C</a> <a title="September/October 2023 page 34" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=34"> Special Report: Location-Based Experiences </a> <a title="September/October 2023 page 35" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=35"> “At Hasbro, our mission is to entertain and </a> <a title="September/October 2023 page 36" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=36"> tour in Europe. “Pip and Posy,” the characters fr</a> <a title="September/October 2023 page 37" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=37"> </a> <a title="September/October 2023 page 38" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=38"> Bravado MAKING Hits IN MUSIC LICENS</a> <a title="September/October 2023 page 39" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=39"> SITTING AT THE crossroads of music and </a> <a title="September/October 2023 page 40" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=40"> </a> <a title="September/October 2023 page 41" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=41"> </a> <a title="September/October 2023 page 42" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=42"> BBC Studios A BRITISH INSTITUTION Goes Global</a> <a title="September/October 2023 page 43" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=43"> and international opportunities with both new and</a> <a title="September/October 2023 page 44" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=44"> Fanatics Kitted OUT Paris Saint-Germain </a> <a title="September/October 2023 page 45" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=45"> </a> <a title="September/October 2023 page 46" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=46"> Top: Fanatics fan shop for Portgual vs. Germany a</a> <a title="September/October 2023 page 47" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=47"> Sports Apparel Trends and the Continued Rise of W</a> <a title="September/October 2023 page 48" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=48"> Special Report: Football FOOTBALL Focus</a> <a title="September/October 2023 page 49" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=49"> Home of Leading Global Kids Brands The Spies Ar</a> <a title="September/October 2023 page 50" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=50"> jackets, bottoms, caps and headgear, including th</a> <a title="September/October 2023 page 51" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=51"> Real Madrid shirts across Fanatics' U.K. site and</a> <a title="September/October 2023 page 52" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=52"> Hasbro T</a> <a title="September/October 2023 page 53" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=53"> SPONSORED CONTENT 2024, new locations are be</a> <a title="September/October 2023 page 54" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=54"> SPONSORED CONTENT admiration for dinosaurs, </a> <a title="September/October 2023 page 55" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=55"> Executive Profile ALICE BERNARDI, BANIJAY BRANDS </a> <a title="September/October 2023 page 56" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=56"> Top: The "MasterChef" set. Bottom left: "Mr Bean"</a> <a title="September/October 2023 page 57" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=57"> Sanrio IT'S A Celebration! Sanrio is </a> <a title="September/October 2023 page 58" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=58"> Top left: Kuromi BAB plush. Top right: Hello Kitt</a> <a title="September/October 2023 page 59" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=59"> Penguin Ventures FROM TEXT TO Tangible Th</a> <a title="September/October 2023 page 60" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=60"> </a> <a title="September/October 2023 page 61" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=61"> Rabbit, and it's been an exciting journey so far.</a> <a title="September/October 2023 page 62" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=62"> Falcon's Beyond </a> <a title="September/October 2023 page 63" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=63"> Beyond Destinations and Falcon's Beyond Brands, c</a> <a title="September/October 2023 page 64" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=64"> Special Report: Anime FAN FIRST: BRAND EXTENSIO</a> <a title="September/October 2023 page 65" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=65"> lenging but motivating parts is to address all ta</a> <a title="September/October 2023 page 66" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=66"> </a> <a title="September/October 2023 page 67" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=67"> the emoji company STRIKING OUT Own O</a> <a title="September/October 2023 page 68" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=68"> Moreover, we are licensing our brand content</a> <a title="September/October 2023 page 69" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=69"> </a> <a title="September/October 2023 page 70" href="https://secure.viewer.zmags.com/publication/072ec9e8?page=70"> ©2023 ABD Ltd/Ent. One UK Ltd/Hasbro</a>