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<br /> NEXTY AWARDS FINALISTS O PRODUCTS AND TRENDS O<br /> Volume 47.01 | SPRING 2026<br /> natural foods merchandiser<br /> SHOW AGENDA<br /> 45 years of celebrating natural!<br /> <br /> CONTENTS<br /> SPRINGECEI<br /> 14 In the<br /> Aisle<br /> 4 8<br /> Editor's The Greene revolution<br /> NoteNew Hope founder Doug Greene reflects on<br /> the birth of NFM and Expo West.<br /> NTRPRO CTSE POESTECEISPECIAL SECTION SPECIAL SECTIONNTRPRO CTSE POESTECEI<br /> Natural Products Expo West Pitch Slam:<br /> Stories Rooted in Innovation<br /> March 3 | 3:30-5 p.m.<br /> MARRIOTT, MARQUIS BALLROOM<br /> In 2026, we're bringing Pitch Slam to the CPG<br /> Innovation Summit, providing a platform for seven<br /> carefully selected early-stage brands that a<a title="Spring 2026 page 1" href="https://secure.viewer.zmags.com/publication/053e4063?page=1"> NEXTY AWARDS FINALISTS O PRODUCTS AND TRENDS O </a> <a title="Spring 2026 page 2" href="https://secure.viewer.zmags.com/publication/053e4063?page=2"> </a> <a title="Spring 2026 page 3" href="https://secure.viewer.zmags.com/publication/053e4063?page=3"> CONTENTS SPRINGECEI 14 In the Aisle 4 </a> <a title="Spring 2026 page 4" href="https://secure.viewer.zmags.com/publication/053e4063?page=4"> EDITOR'S NOTE Looking back, casting forward </a> <a title="Spring 2026 page 5" href="https://secure.viewer.zmags.com/publication/053e4063?page=5"> 2t2À ¶«2_¬2tk¶p¬p« 22 2 t4tp 2t««_ t_ </a> <a title="Spring 2026 page 6" href="https://secure.viewer.zmags.com/publication/053e4063?page=6"> </a> <a title="Spring 2026 page 7" href="https://secure.viewer.zmags.com/publication/053e4063?page=7"> </a> <a title="Spring 2026 page 8" href="https://secure.viewer.zmags.com/publication/053e4063?page=8"> The Greene revolution New Hope founder Doug Green</a> <a title="Spring 2026 page 9" href="https://secure.viewer.zmags.com/publication/053e4063?page=9"> Doug Greene Doug Greene welcomes attendees to t</a> <a title="Spring 2026 page 10" href="https://secure.viewer.zmags.com/publication/053e4063?page=10"> hearing. Of course, there were proprietary things</a> <a title="Spring 2026 page 11" href="https://secure.viewer.zmags.com/publication/053e4063?page=11"> OVER 50 YEARS OF INDUSTRY EXPERTISE</a> <a title="Spring 2026 page 12" href="https://secure.viewer.zmags.com/publication/053e4063?page=12"> OVER 50 YEARS OF INDUSTRY EXPERTISE </a> <a title="Spring 2026 page 13" href="https://secure.viewer.zmags.com/publication/053e4063?page=13"> #1 Collagen Powder on Shop Superior Absorption. </a> <a title="Spring 2026 page 14" href="https://secure.viewer.zmags.com/publication/053e4063?page=14"> Trusted Daily Nutrition for 45 Years </a> <a title="Spring 2026 page 15" href="https://secure.viewer.zmags.com/publication/053e4063?page=15"> Welcomes P R O B I O T I C to the Wellness B</a> <a title="Spring 2026 page 16" href="https://secure.viewer.zmags.com/publication/053e4063?page=16"> INNOVATION THAT DRIVES CATEGORY GROWTH </a> <a title="Spring 2026 page 17" href="https://secure.viewer.zmags.com/publication/053e4063?page=17"> Along with the grind of magazine production, Gree</a> <a title="Spring 2026 page 18" href="https://secure.viewer.zmags.com/publication/053e4063?page=18"> Sadly, Monday didn't have the same energy as Sund</a> <a title="Spring 2026 page 19" href="https://secure.viewer.zmags.com/publication/053e4063?page=19"> OL Y I C K Mushrooms + Aged Garlic Extract™ </a> <a title="Spring 2026 page 20" href="https://secure.viewer.zmags.com/publication/053e4063?page=20"> IN THE AISLE Innovation in every aisle BY MER</a> <a title="Spring 2026 page 21" href="https://secure.viewer.zmags.com/publication/053e4063?page=21"> MAXIMA RIGATONI Made from durum wheat semolina a</a> <a title="Spring 2026 page 22" href="https://secure.viewer.zmags.com/publication/053e4063?page=22"> IN THE AISLE LUMEN CLEAR PROTEIN STRAWBERRY DR</a> <a title="Spring 2026 page 23" href="https://secure.viewer.zmags.com/publication/053e4063?page=23"> PKN Ԉ This new launch from PKN co</a> <a title="Spring 2026 page 24" href="https://secure.viewer.zmags.com/publication/053e4063?page=24"> IN THE AISLE DR. PRAEGER'S </a> <a title="Spring 2026 page 25" href="https://secure.viewer.zmags.com/publication/053e4063?page=25"> </a> <a title="Spring 2026 page 26" href="https://secure.viewer.zmags.com/publication/053e4063?page=26"> IN THE AISLE A good gut feeling From TikTok's</a> <a title="Spring 2026 page 27" href="https://secure.viewer.zmags.com/publication/053e4063?page=27"> IN THE AISLE BFREE FOODS HIGH FIBER RUSTIC OAT L</a> <a title="Spring 2026 page 28" href="https://secure.viewer.zmags.com/publication/053e4063?page=28"> IN THE AISLE NATURE'S GARDEN Ԉ F</a> <a title="Spring 2026 page 29" href="https://secure.viewer.zmags.com/publication/053e4063?page=29"> </a> <a title="Spring 2026 page 30" href="https://secure.viewer.zmags.com/publication/053e4063?page=30"> IN THE AISLE FIBERBLISSS ORANGE OASISSS One s</a> <a title="Spring 2026 page 31" href="https://secure.viewer.zmags.com/publication/053e4063?page=31"> Let Our Plants Do the Rest* Reconnect with natur</a> <a title="Spring 2026 page 32" href="https://secure.viewer.zmags.com/publication/053e4063?page=32"> IN THE AISLE Personal care, elevated These p</a> <a title="Spring 2026 page 33" href="https://secure.viewer.zmags.com/publication/053e4063?page=33"> IN THE AISLE CHEEKBONE BEAUTY COSMETICS HEALIN</a> <a title="Spring 2026 page 34" href="https://secure.viewer.zmags.com/publication/053e4063?page=34"> IN THE AISLE KOOPE Formulate</a> <a title="Spring 2026 page 35" href="https://secure.viewer.zmags.com/publication/053e4063?page=35"> </a> <a title="Spring 2026 page 36" href="https://secure.viewer.zmags.com/publication/053e4063?page=36"> Wonderful Whole Earth & Sea® Multivitamins & Mi</a> <a title="Spring 2026 page 37" href="https://secure.viewer.zmags.com/publication/053e4063?page=37"> At Whole Earth & Sea, we source fre</a> <a title="Spring 2026 page 38" href="https://secure.viewer.zmags.com/publication/053e4063?page=38"> The Must-See Brands at Expo West 2026 March 3-6,</a> <a title="Spring 2026 page 39" href="https://secure.viewer.zmags.com/publication/053e4063?page=39"> SPECIAL SECTION NTUR PRODUCTS E Natural Products</a> <a title="Spring 2026 page 40" href="https://secure.viewer.zmags.com/publication/053e4063?page=40"> NTUR PRODUCTS E PO EST ECEI SPECIAL SECTION SH</a> <a title="Spring 2026 page 41" href="https://secure.viewer.zmags.com/publication/053e4063?page=41"> SPECIAL SECTION NTUR PRODUCTS E PO EST ECEI Nat</a> <a title="Spring 2026 page 42" href="https://secure.viewer.zmags.com/publication/053e4063?page=42"> NTUR PRODUCTS E PO EST ECEI SPECIAL SECTION net</a> <a title="Spring 2026 page 43" href="https://secure.viewer.zmags.com/publication/053e4063?page=43"> </a> <a title="Spring 2026 page 44" href="https://secure.viewer.zmags.com/publication/053e4063?page=44"> NTUR PRODUCTS E PO EST ECEI SPECIAL SECTION K</a> <a title="Spring 2026 page 45" href="https://secure.viewer.zmags.com/publication/053e4063?page=45"> </a> <a title="Spring 2026 page 46" href="https://secure.viewer.zmags.com/publication/053e4063?page=46"> NTUR PRODUCTS E PO EST ECEI SPECIAL SECTION as</a> <a title="Spring 2026 page 47" href="https://secure.viewer.zmags.com/publication/053e4063?page=47"> </a> <a title="Spring 2026 page 48" href="https://secure.viewer.zmags.com/publication/053e4063?page=48"> NTUR PRODUCTS E PO EST ECEI SPECIAL SECTION S</a> <a title="Spring 2026 page 49" href="https://secure.viewer.zmags.com/publication/053e4063?page=49"> SPECIAL SECTION NTUR PRODUCTS E PO EST ECEI Fi</a> <a title="Spring 2026 page 50" href="https://secure.viewer.zmags.com/publication/053e4063?page=50"> NTUR PRODUCTS E PO EST ECEI SPECIAL SECTION con</a> <a title="Spring 2026 page 51" href="https://secure.viewer.zmags.com/publication/053e4063?page=51"> SPECIAL SECTION NTUR PRODUCTS E PO EST ECEI </a> <a title="Spring 2026 page 52" href="https://secure.viewer.zmags.com/publication/053e4063?page=52"> NTUR PRODUCTS E PO EST ECEI SPECIAL SECTION exc</a> <a title="Spring 2026 page 53" href="https://secure.viewer.zmags.com/publication/053e4063?page=53"> WHEN LIFE GIVES YOU EGGS Make something delicious</a> <a title="Spring 2026 page 54" href="https://secure.viewer.zmags.com/publication/053e4063?page=54"> NTUR PRODUCTS E PO EST ECEI SPECIAL SECTION </a> <a title="Spring 2026 page 55" href="https://secure.viewer.zmags.com/publication/053e4063?page=55"> </a> <a title="Spring 2026 page 56" href="https://secure.viewer.zmags.com/publication/053e4063?page=56"> NTUR PRODUCTS E ,'#*!& 0g Founder, Startup C</a> <a title="Spring 2026 page 57" href="https://secure.viewer.zmags.com/publication/053e4063?page=57"> </a> <a title="Spring 2026 page 58" href="https://secure.viewer.zmags.com/publication/053e4063?page=58"> Education & Events March 3-6, 2026 Trade Show: A</a> <a title="Spring 2026 page 59" href="https://secure.viewer.zmags.com/publication/053e4063?page=59"> The 2026 NEXTY Awards Congratulations to this yea</a> <a title="Spring 2026 page 60" href="https://secure.viewer.zmags.com/publication/053e4063?page=60"> PLANT PARTY! DIPS & SPREADS Drizzle</a> <a title="Spring 2026 page 61" href="https://secure.viewer.zmags.com/publication/053e4063?page=61"> FROZEN DESSERTS </a> <a title="Spring 2026 page 62" href="https://secure.viewer.zmags.com/publication/053e4063?page=62"> Ocean's Halo Organic Fried Rice Kimbap </a> <a title="Spring 2026 page 63" href="https://secure.viewer.zmags.com/publication/053e4063?page=63"> CERTIFIED ORGANIC Edward & </a> <a title="Spring 2026 page 64" href="https://secure.viewer.zmags.com/publication/053e4063?page=64"> PACKAGED PRODUCE Wholesum Family Far</a> <a title="Spring 2026 page 65" href="https://secure.viewer.zmags.com/publication/053e4063?page=65"> Adventure IS ON THIS YEAR'S MENU COME TO </a> <a title="Spring 2026 page 66" href="https://secure.viewer.zmags.com/publication/053e4063?page=66"> PANTRY STAPLES </a> <a title="Spring 2026 page 67" href="https://secure.viewer.zmags.com/publication/053e4063?page=67"> NEW LOOK. NEW FLAVORS. SAME GREAT TASTE! See wha</a> <a title="Spring 2026 page 68" href="https://secure.viewer.zmags.com/publication/053e4063?page=68"> SUPPLEMENT FOR THE MIND Country Li</a> <a title="Spring 2026 page 69" href="https://secure.viewer.zmags.com/publication/053e4063?page=69"> </a> <a title="Spring 2026 page 70" href="https://secure.viewer.zmags.com/publication/053e4063?page=70"> COFFEE & TEA Yerba Madre </a> <a title="Spring 2026 page 71" href="https://secure.viewer.zmags.com/publication/053e4063?page=71"> Simple but effective ingredients Clinically Test</a> <a title="Spring 2026 page 72" href="https://secure.viewer.zmags.com/publication/053e4063?page=72"> PERSONAL CARE ACURE </a> <a title="Spring 2026 page 73" href="https://secure.viewer.zmags.com/publication/053e4063?page=73"> Education & Events: Tuesday, March 3 - Friday, M</a> <a title="Spring 2026 page 74" href="https://secure.viewer.zmags.com/publication/053e4063?page=74"> CERTIFIED REGENERATIVE/BIODYNAMIC </a> <a title="Spring 2026 page 75" href="https://secure.viewer.zmags.com/publication/053e4063?page=75"> podcast Get the full pictur</a> <a title="Spring 2026 page 76" href="https://secure.viewer.zmags.com/publication/053e4063?page=76"> Crisp Power Cheddar Protein Pretzels </a> <a title="Spring 2026 page 77" href="https://secure.viewer.zmags.com/publication/053e4063?page=77"> Dew Mighty Bloom Nourish + Calm Jelly </a> <a title="Spring 2026 page 78" href="https://secure.viewer.zmags.com/publication/053e4063?page=78"> Rise of the NEXTYs From just a handful of prospec</a> <a title="Spring 2026 page 79" href="https://secure.viewer.zmags.com/publication/053e4063?page=79"> Your show experience in one easy place - </a> <a title="Spring 2026 page 80" href="https://secure.viewer.zmags.com/publication/053e4063?page=80"> PAID ADVERTISEMENT NEW PRODUCT SPOTLIGHT N</a> <a title="Spring 2026 page 81" href="https://secure.viewer.zmags.com/publication/053e4063?page=81"> NEW PRODUCT SPOTLIGHT PAID ADVERTISEMENT H</a> <a title="Spring 2026 page 82" href="https://secure.viewer.zmags.com/publication/053e4063?page=82"> PAID ADVERTISEMENT NEW PRODUCT SPOTLIGHT O</a> <a title="Spring 2026 page 83" href="https://secure.viewer.zmags.com/publication/053e4063?page=83"> NEW PRODUCT SPOTLIGHT PAID ADVERTISEMENT N</a> <a title="Spring 2026 page 84" href="https://secure.viewer.zmags.com/publication/053e4063?page=84"> WEIGH IN ... EXPERT ANSWERS How can retailers o</a> <a title="Spring 2026 page 85" href="https://secure.viewer.zmags.com/publication/053e4063?page=85"> ON THE CASE ... SECRET SHOPPER How does the Ayu</a> <a title="Spring 2026 page 86" href="https://secure.viewer.zmags.com/publication/053e4063?page=86"> CHECKOUT … A RETAIL CASE STUDY </a> <a title="Spring 2026 page 87" href="https://secure.viewer.zmags.com/publication/053e4063?page=87"> background in commercial baking. My father had ju</a> <a title="Spring 2026 page 88" href="https://secure.viewer.zmags.com/publication/053e4063?page=88"> CHECKOUT … A RETAIL CASE STUDY </a> <a title="Spring 2026 page 89" href="https://secure.viewer.zmags.com/publication/053e4063?page=89"> insights & inspiration NEXTY AWARDS FINALISTS O P</a> <a title="Spring 2026 page 90" href="https://secure.viewer.zmags.com/publication/053e4063?page=90"> Redefining beauty from the inside out Think COLLA</a>