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THE LICENSING INDUSTRY'S THOUGHT LEADER
LICENSEGLOBAL.COM
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THE LICENSING INDUSTRY'S THOUGHT LEADER
LICENSEGLOBAL.COM
Line Friends
Building a Brand
with Character
INSIDE: LICENSING'S TOP STORIES OF 2019
DECEMBER 2019/JANUARY 2020
Betty Boop Universal's Trolls
An Iconoclast Celebrates
Fetes 90 Years 60 Years
©Eiichiro Oda/Shueisha, Toei Animation
www.Toei-Animation-USA.com
©BIRD STUDIO/SHUEISHA, TOEI ANIMATION
NIMATION
Contents
DECEMBER 2019/JANUARY 2020
37
48
19
19 The Influentials 2019: Disruptors
In License Global’s The Influentials
2019 report
THE LICENSING INDUSTRY'S THOUGHT LEADER
For licensing inquiries, please contact licensing
THE LICENSING INDUSTRY'S THOUGHT LEADER
©Eiichiro Oda/Shueisha, Toei Animation www.Toei-A
Contents DECEMBER 2019/JANUARY 2020 37 48
The Licensing Industry's Thought Leader LICENSEGL
#Trending BY AMANDA CIOLETTI The Power of Insigh
Viewpoint BY STEVEN EKSTRACT 2020 Vision:
“NOBODY KNOWS THEIR AUDIENCE LIKE BUZZFEED.” -LIC
Guest Editor BY ERIC KARP Fighting for Truth and
Insights COMPILED BY NPD Video Games: America's
News INSIGHT, DEALS AND MORE The Elf on the
Spielwarenmesse 2020 Extends LicenseTalks S
Designing the `Hey Duggee' Brand According
Thank you, Judy B Swartz and the entire Visionary
Crayola, IdeaPaint Design Dry Erase Board
Letter from London: The Year-End Wrap-Up So
Congrats, REP! We love our partnership. Thanks fo
Nike Sells Hurley to Bluestar Alliance Nike
The Influentials 2019 THE INFLUENTIALS 2019: D
Betty Boop Bold, daring and unabashedly confi
Mickey Mouse Character licensing wouldn’t exi
Ruth Handler More than 60 years ago, Mattel
My whole philosophy of Barbie was that through th
Bobby Margolis The man who revolutionized
Steven Ekstract Coming from a family o
Jordan Brand Michael Jordan Sports icon, en
REDEFINING THE MAINSTREAM THROUGH DISRUPTION Fu
WWE World Wrestling Entertainment was founde
Modern BuzzFeed BuzzFeed has redefined what a
Activision Blizzard Esports is an exciting se
NFLPA and REP EP Worldwide The National Foot
Priya Mukhedkar How do you keep a children
Netflix Netflix’s product licensing division
Rachel Shechtman Rachel Shechtman, founder
Maxine Lister The Natural History Museum is
Line Friends LINE FRIENDS BUILDING A BRAND WI
License Global, the Li
Betty Boop An Unabashed Iconoclast Celebrates
her association or relationship with a male coun-
The campaign was elevated via exclusive coverage
MOSCHINO OF COURTESY PHOTO King Features al
various music-related events and projects, a coll
Felix the Cat Long Live Felix Most felines get n
“In 2014, ‘Felix the Cat’ was acquired by
tum will launch its own range of cushions, key ri
2019: The Year in Review 2019:
name by licensing characters for its Pop! figu- ri
August Top Story: Can the New Toys `R' Us Reclaim
MARCH 16-17, 2020 Hilton Midtown Man
Universal Brand Development Trolls 60 Years Of Go
(BOTTOM) MOSCHINO AND (TOP) GROUP LEGO THE on cl
Energizer Energizer Powering-Up a Megawatt Licen
License Global’s coveted Top 150 Global Licen-
Special Report: Automotive Licensing
“Demand for this segment rises in accordanc
also powerful creative properties. People in all
MAY 19-21, 2020
Top Retail Activations of 2019 BRINGING BRA
bomb sales increased 71 percent over the last thr
YSL Makes a Stop on the Way to Coachella Coa