<br />
Volume 47.04 | FALL 2026<br />
natural foods merchandiser<br />
2027 Trends<br />
17 innovations and market shifts<br />
shaping the future of CPG<br />
WINNING WITH PRIVATE LABEL<br />
ADVICE FOR RETAIL ROOKIES<br />
SWAMP RABBIT CAFE AND GROCERY<br />
<br />
CONTENTS<br />
FALLECEI<br />
Do you aggregate the food at the store or have a separate facility?<br />
MW: Not quite two years ago, we were bursting at the seams, so we<br />
purchased a warehouse. Luckily, it's within walking distance of our main<br />
operation. Our store is now almost 15 years old, so we're established<br />
and can confidently buy a lot from a farmer, but the food hub was<br />
tricky because of our limited space. Now that we have a warehouse,<br />
our wholesale business has grown a lot because we can confidently buy<br />
products and know we'll have space to store<br />
FALL 2026 NATURAL FOODS MERCHANDISER 9<br />
A RETAIL CASE ST<a title="Fall 2026 page 1" href="https://secure.viewer.zmags.com/publication/02e2cbe8?page=1"> Volume 47.04 | FALL 2026 natural foods merch</a>
<a title="Fall 2026 page 2" href="https://secure.viewer.zmags.com/publication/02e2cbe8?page=2"> </a>
<a title="Fall 2026 page 3" href="https://secure.viewer.zmags.com/publication/02e2cbe8?page=3"> CONTENTS FALLECEI Do you aggregat</a>
<a title="Fall 2026 page 4" href="https://secure.viewer.zmags.com/publication/02e2cbe8?page=4"> EDITOR'S NOTE Trends, trends and more tren</a>
<a title="Fall 2026 page 5" href="https://secure.viewer.zmags.com/publication/02e2cbe8?page=5"> </a>
<a title="Fall 2026 page 6" href="https://secure.viewer.zmags.com/publication/02e2cbe8?page=6"> Wonderful Whole Earth & Sea® Multivitamins & Mi</a>
<a title="Fall 2026 page 7" href="https://secure.viewer.zmags.com/publication/02e2cbe8?page=7"> At Whole Earth & Sea, we source fre</a>
<a title="Fall 2026 page 8" href="https://secure.viewer.zmags.com/publication/02e2cbe8?page=8"> Private brands, public demand: How independent re</a>
<a title="Fall 2026 page 9" href="https://secure.viewer.zmags.com/publication/02e2cbe8?page=9"> NEWHOPE.COM </a>
<a title="Fall 2026 page 10" href="https://secure.viewer.zmags.com/publication/02e2cbe8?page=10"> need, irrespective of brand. Beyond that, 68% of </a>
<a title="Fall 2026 page 11" href="https://secure.viewer.zmags.com/publication/02e2cbe8?page=11"> AWG and Step Change Innovations partnered to crea</a>
<a title="Fall 2026 page 12" href="https://secure.viewer.zmags.com/publication/02e2cbe8?page=12"> Cadia Organic and Cadia Everyday are KeHE brands.</a>
<a title="Fall 2026 page 13" href="https://secure.viewer.zmags.com/publication/02e2cbe8?page=13"> 7 keys to winning with private brands P </a>
<a title="Fall 2026 page 14" href="https://secure.viewer.zmags.com/publication/02e2cbe8?page=14"> IN THE AISLE By Adr</a>
<a title="Fall 2026 page 15" href="https://secure.viewer.zmags.com/publication/02e2cbe8?page=15"> IN THE AISLE 1 Heritage dairy G </a>
<a title="Fall 2026 page 16" href="https://secure.viewer.zmags.com/publication/02e2cbe8?page=16"> IN THE AISLE 3 Modern maladies O </a>
<a title="Fall 2026 page 17" href="https://secure.viewer.zmags.com/publication/02e2cbe8?page=17"> IN THE AISLE 4 What's the beef? T </a>
<a title="Fall 2026 page 18" href="https://secure.viewer.zmags.com/publication/02e2cbe8?page=18"> IN THE AISLE 5 Picky about protein P </a>
<a title="Fall 2026 page 19" href="https://secure.viewer.zmags.com/publication/02e2cbe8?page=19"> </a>
<a title="Fall 2026 page 20" href="https://secure.viewer.zmags.com/publication/02e2cbe8?page=20"> IN THE AISLE 6 Acid trip M </a>
<a title="Fall 2026 page 21" href="https://secure.viewer.zmags.com/publication/02e2cbe8?page=21"> Taste the organic excellence of Nishiki Nurtured </a>
<a title="Fall 2026 page 22" href="https://secure.viewer.zmags.com/publication/02e2cbe8?page=22"> IN THE AISLE 7 Lifestyle hub takeover T </a>
<a title="Fall 2026 page 23" href="https://secure.viewer.zmags.com/publication/02e2cbe8?page=23"> IN THE AISLE 8 Third-wave functional beverages</a>
<a title="Fall 2026 page 24" href="https://secure.viewer.zmags.com/publication/02e2cbe8?page=24"> IN THE AISLE 9 Water, water, everywhere H </a>
<a title="Fall 2026 page 25" href="https://secure.viewer.zmags.com/publication/02e2cbe8?page=25"> </a>
<a title="Fall 2026 page 26" href="https://secure.viewer.zmags.com/publication/02e2cbe8?page=26"> IN THE AISLE 11 Multisensory magic W </a>
<a title="Fall 2026 page 27" href="https://secure.viewer.zmags.com/publication/02e2cbe8?page=27"> % /- Ŕ(.+Ŕ(.+ "' -+- 2Ŕ0"-!Ŕ (' </a>
<a title="Fall 2026 page 28" href="https://secure.viewer.zmags.com/publication/02e2cbe8?page=28"> IN THE AISLE 13 Hyper-focused supplementation </a>
<a title="Fall 2026 page 29" href="https://secure.viewer.zmags.com/publication/02e2cbe8?page=29"> ERI[TPEGIJSV[LEXÙWRI\X MRGSRWGMSYWTVSHYGXW</a>
<a title="Fall 2026 page 30" href="https://secure.viewer.zmags.com/publication/02e2cbe8?page=30"> IN THE AISLE 14 Ayurveda à la carte A </a>
<a title="Fall 2026 page 31" href="https://secure.viewer.zmags.com/publication/02e2cbe8?page=31"> </a>
<a title="Fall 2026 page 32" href="https://secure.viewer.zmags.com/publication/02e2cbe8?page=32"> IN THE AISLE 15 Metabolic health: The categor</a>
<a title="Fall 2026 page 33" href="https://secure.viewer.zmags.com/publication/02e2cbe8?page=33"> IN THE AISLE 16 Amino acids move beyond </a>
<a title="Fall 2026 page 34" href="https://secure.viewer.zmags.com/publication/02e2cbe8?page=34"> IN THE AISLE 17 Reshaping men's wellness M </a>
<a title="Fall 2026 page 35" href="https://secure.viewer.zmags.com/publication/02e2cbe8?page=35"> Organic Produce Network connects organic produce </a>
<a title="Fall 2026 page 36" href="https://secure.viewer.zmags.com/publication/02e2cbe8?page=36"> Newtopia Now NEXTY 5 0"1ʉ', *'121&'%&*'%&2 ',,-4 </a>
<a title="Fall 2026 page 37" href="https://secure.viewer.zmags.com/publication/02e2cbe8?page=37"> FOOD Adlai Pearl </a>
<a title="Fall 2026 page 38" href="https://secure.viewer.zmags.com/publication/02e2cbe8?page=38"> WEIGH IN ... EXPERT ANSWERS What I wish I knew </a>
<a title="Fall 2026 page 39" href="https://secure.viewer.zmags.com/publication/02e2cbe8?page=39"> ON THE CASE ... SECRET SHOPPER & 212&#"'g#0#,!#</a>
<a title="Fall 2026 page 40" href="https://secure.viewer.zmags.com/publication/02e2cbe8?page=40"> CHECKOUT… A RETAIL CASE STUDY Two friends tur</a>
<a title="Fall 2026 page 41" href="https://secure.viewer.zmags.com/publication/02e2cbe8?page=41"> A RETAIL CASE STUDY …CHECKOUT </a>
<a title="Fall 2026 page 42" href="https://secure.viewer.zmags.com/publication/02e2cbe8?page=42"> What else makes Swamp Rabbit special? MW: A big p</a>
<a title="Fall 2026 page 43" href="https://secure.viewer.zmags.com/publication/02e2cbe8?page=43"> NEW PRODUCT SPOTLIGHT PAID ADVERTISEMENT </a>
<a title="Fall 2026 page 44" href="https://secure.viewer.zmags.com/publication/02e2cbe8?page=44"> Redefining beauty from the inside out Think COLLA</a>